The statement 'The ability to enjoy one-on-one contact with customers has always been a competitive advantage for large firms' is:

• A. True
• B. Sometimes
• C. Not Sure
• D. False

Answer: (D)

One-on-one contact with customers isn’t inherently or universally a large-firm advantage. Smaller businesses naturally can build closer, more personalized relationships because they operate at a smaller scale, move quickly, and can tailor interactions to each customer. Large firms, by contrast, deal with many customers and rely on standardized processes to achieve efficiency and scale, which can make genuine personal contact harder to sustain. While big companies can create personalized experiences for key accounts or through dedicated teams, it isn’t an automatic or universal advantage for them, and the idea that it has “always” been true doesn’t hold in practice. So the statement is not accurate.