Sales promotion refers to promotional techniques other than personal selling or advertising.

• A. True
• B. False
• C. Sometimes
• D. Not recognized

Answer: (A)

Sales promotion centers on short-term incentives designed to boost immediate purchase or trial. It covers techniques that are not personal selling or advertising, such as coupons, discounts, samples, rebates, contests, premiums, loyalty programs, and in-store displays. The goal is to prompt quicker or larger purchases by offering a tangible incentive, which differentiates it from personal selling (direct, person-to-person persuasion) and advertising (a broad message to reach many potential buyers). In practice, promotions can overlap with other activities, but when the emphasis is on the incentive to buy now, it’s categorized as sales promotion. That’s why the statement is true.