Joining with another firm to promote products is a form of strategic alliance.

• A. False
• B. Not necessarily
• C. True
• D. Depends on sector

Answer: (C)

Strategic alliances are cooperative arrangements where firms work together to pursue shared goals while remaining independent. Joining with another firm to promote products fits this pattern because it involves collaborating to market goods, often pooling marketing resources, channels, and expertise while each company stays separate. This shared effort aims at mutual benefit, which is exactly what a strategic alliance is designed to accomplish. So the statement is true. The other options imply either no alliance, or ambiguity, or sector-specific limits, which aren’t needed here because product-promotion collaborations are a common form of strategic alliance across many contexts.